WODprep · Marketing Brain
The 74-Book Library
I built an AI marketing advisor by having it read these books page-by-page (every page verified against the original), plus all 4 of Hormozi's companion video courses. Here's the full shelf, by category.
The ask: what am I missing? Scroll to the bottom for the gaps I already suspect.
74 books
4 video courses
11 categories
Offers & Money Models 4
- $100M OffersAlex Hormozi
- $100M LeadsAlex Hormozi
- $100M Money ModelsAlex Hormozi
- $100M Lost ChaptersAlex Hormozi
Plus all 4 Acquisition.com companion video courses: Offers, Leads, Money Models, Scaling.
Copywriting Classics 11
- Breakthrough AdvertisingEugene Schwartz
- The Boron LettersGary Halbert
- The Adweek Copywriting HandbookJoseph Sugarman
- Scientific AdvertisingClaude Hopkins
- Ogilvy on AdvertisingDavid Ogilvy
- The Robert Collier Letter BookRobert Collier
- CashvertisingDrew Eric Whitman
- Great LeadsMichael Masterson & John Forde
- Copywriting SecretsJim Edwards
- Just F*cking Send ItIan Stanley
- The Persuasion HitmanIan Stanley
Dan Kennedy / Direct Response 19
- No B.S. Direct MarketingDan Kennedy
- No B.S. Price StrategyDan Kennedy
- No B.S. Guide to Maximum Referrals and Customer RetentionDan Kennedy
- No B.S. Guide to Brand-Building by Direct ResponseDan Kennedy
- No B.S. Marketing to the AffluentDan Kennedy
- No B.S. Trust-Based MarketingDan Kennedy
- No B.S. Sales Success in the New EconomyDan Kennedy
- No B.S. Guide to Powerful PresentationsDan Kennedy
- No B.S. Guide to Direct Response Social Media MarketingDan Kennedy
- No B.S. Guide to Successful Marketing AutomationDan Kennedy
- No B.S. Grassroots MarketingDan Kennedy
- No B.S. Guide to Marketing to Leading Edge Boomers & SeniorsDan Kennedy
- No B.S. Ruthless Management of People and ProfitsDan Kennedy
- No B.S. Business Success in the New EconomyDan Kennedy
- No B.S. Succeeding in Business by Breaking All the RulesDan Kennedy
- No B.S. Time Management for EntrepreneursDan Kennedy
- No B.S. Wealth Attraction in the New EconomyDan Kennedy
- No B.S. Guide to Selling Your Company for Top DollarDan Kennedy
- The Ultimate Sales LetterDan Kennedy
Money & Profit 3
- Profit FirstMike Michalowicz
- Simple Numbers, Straight Talk, Big Profits!Greg Crabtree
- Fix This NextMike Michalowicz
Membership, Retention & Community 6
- The Membership EconomyRobbie Kellman Baxter
- The Automatic CustomerJohn Warrillow
- The Business of BelongingDavid Spinks
- Never Lose a Customer AgainJoey Coleman
- The Retention PointRobert Skrob
- SuperfansPat Flynn
Funnels, Launches & Webinars 5
- DotCom SecretsRussell Brunson
- Expert SecretsRussell Brunson
- Traffic SecretsRussell Brunson
- LaunchJeff Walker
- One to ManyJason Fladlien
Sales Systems 5
- The Ultimate Sales MachineChet Holmes
- The Sales Acceleration FormulaMark Roberge
- Predictable RevenueAaron Ross & Marylou Tyler
- 80/20 Sales and MarketingPerry Marshall
- Predictable ProfitsStu McLaren
Persuasion & Buyer Psychology 4
- Influence: The Psychology of Persuasion (New & Expanded)Robert Cialdini
- Pre-SuasionRobert Cialdini
- Yes! 50 Scientifically Proven Ways to Be PersuasiveGoldstein, Martin & Cialdini
- How to Win Friends and Influence PeopleDale Carnegie
Positioning, Brand & Messaging 7
- Positioning: The Battle for Your MindAl Ries & Jack Trout
- Building a StoryBrand 2.0Donald Miller
- Business Made SimpleDonald Miller
- The Hero and the OutlawMargaret Mark & Carol Pearson
- You Are the BrandMike Kim
- The Obvious ChoiceJonathan Goodman
- Get DifferentMike Michalowicz
Business Ops & Owner Discipline 5
- ClockworkMike Michalowicz
- The Pumpkin PlanMike Michalowicz
- All InMike Michalowicz
- The Road Less StupidKeith Cunningham
- The Ultimate Blueprint for an Insanely Successful BusinessKeith Cunningham
Content, Testing & Growth Levers 5
- They Ask, You AnswerMarcus Sheridan
- Tested Advertising MethodsJohn Caples
- Getting Everything You Can Out of All You've GotJay Abraham
- OverdeliverBrian Kurtz
- The Lean StartupEric Ries
What Am I Missing?
Gaps I already suspect — if you know the best book in any of these lanes, I want it:
- Paid ads / media buying (Facebook, Google, YouTube ads)
- YouTube & organic video strategy
- Email deliverability
- Community-led growth
And anything else you'd consider a must-read that isn't on the shelf — send it my way. 🙏 —Ben